WHAT WE DO
Using science and emotion, through the use of our proprietary tools and technology, we provide the deepest insights available on HCP and Consumer audiences as individual people not just as demographics or a profession.
We build predictive models that identify correlations between Medical/Rx/OTC behaviors and consumer variables. Model outputs are propensity scores that represent the predicted likelihood that an individual or segment will take a particular action and when they are likely to take it
We evaluate behaviors aligned to a patient journey, and use a genetic algorithm to optimize channel allocation.Our process allocates decisions based on individual psychological data gathered about customers regarding what influences them to take specific actions.
Our exclusive healthcare behavioral engine uses proprietary research, 3rd party research, and 3rd party data to understand emotional, psychological and attitudinal nuances about the individual and maps them into an effective media engagement process.
From a measurement perspective, the potential to be accountable with our investments is more available than ever, and we have embraced this measurement potential through cross-channel script-lift and ROI analyses with analytics companies like CROSSIX and IQVIA.
We are a boutique-style, high engagement HCP and consumer focused healthcare media agency within a creative ecosystem.
McCann Health Engagement is an IPG Health agency and part of Interpublic Group (NYSE: IPG). Globally we have boots-on-the-ground representation in over 100 local markets outside of the US, giving us unparalleled experience in understanding how market changes impact the holistic strategy of a pharmaceutical brand, and buying power of over $39 Billion USD.
At McCann Health Engagement, we are committed to transforming the way healthcare brands engage with their customers and to cultivating trusted human relationships that drive better healthcare outcomes.
EVP, Managing Director
COLIN HAREWOOD JR
EVP, Business Operations
EVP, Integrated Business Lead
EVP, Media Strategy & Innovation
We’re always on the lookout for inspired and inspiring talent. Whether you’re a creative genius, a next-level business thinker, an uber-zen client-whisperer, a super savvy tech-focused science geek or some combination of all of the above, we want to talk.
To apply for a job with McCann Health Engagement, please send a cover letter together with your C.V. to: firstname.lastname@example.org
100 W 33rd St,
New York, NY 10001